I’m Bede O’Sullivan - a designer and strategist specialising in branding, FMCG packaging, and campaign-led design. With a background across health, wellness, fashion, and lifestyle, I create work that not only looks good but feels purposeful — connecting brands to people in meaningful, culturally relevant ways.
From rebrands and packaging to marketing campaigns and digital experiences, I combine strategic thinking with bold, considered creativity. Having worked with startups, growing brands, and within agency settings, I understand how to balance commercial thinking with strong visual storytelling.
My approach is collaborative, hands-on, and insight-driven, whether that’s defining a brand’s positioning, shaping an identity, or building out campaigns that cut through and resonate.
Clients & Collaborations
I’ve worked with brands including COMMON Drinks, DOPE Drinks, Addison Ross, Hum London, HOLY CACAO and more, helping shape how they show up and connect with the world.
I’ve worked with brands including COMMON Drinks, DOPE Drinks, Addison Ross, Hum London, HOLY CACAO and more, helping shape how they show up and connect with the world.
Let’s Work Together
If you’re looking for a fresh, thoughtful take on your brand, packaging, or creative direction - I’d love to chat. Let’s make something great together.
If you’re looking for a fresh, thoughtful take on your brand, packaging, or creative direction - I’d love to chat. Let’s make something great together.
