I’m Bede O’Sullivan — a designer and strategist specialising in branding, FMCG packaging, and campaign-led design. With a background across health, wellness, fashion, and lifestyle, I create work that not only looks good but feels purposeful — connecting brands to people in meaningful, culturally relevant ways.
From rebrands and packaging to marketing campaigns and digital experiences, I combine strategic thinking with bold, considered creativity. Having worked with startups, growing brands, and within agency settings, I understand how to balance commercial thinking with strong visual storytelling.
My approach is collaborative, hands-on, and insight-driven — whether that’s defining a brand’s positioning, shaping an identity, or building out campaigns that cut through and resonate.
Clients & Collaborations
I’ve worked with brands including COMMON Drinks, DOPE Drinks, Addison Ross, Hum London, HOLY CACAO and more — helping shape how they show up and connect with the world.
I’ve worked with brands including COMMON Drinks, DOPE Drinks, Addison Ross, Hum London, HOLY CACAO and more — helping shape how they show up and connect with the world.
Let’s Work Together
If you’re looking for a fresh, thoughtful take on your brand, packaging, or creative direction — I’d love to chat. Let’s make something great together.
If you’re looking for a fresh, thoughtful take on your brand, packaging, or creative direction — I’d love to chat. Let’s make something great together.
